What Is SEO & Why Is It Important?

What is SEO Marketing?

SEO (Search Engine Optimization) is a vital digital marketing tool. SEO made up with multiple elements like OnPage, OffPage and Technical SEO. It is one of the most valuable tool for your brand awareness and you can build good relationships with your prospects.

The Crucial Elements of SEO Marketing

Keywords

Keywords is one of the most important element to start your SEO activity. If your targeted keywords is wrong, then you won’t get any leads or your audience will differ. So it is a critical factor to start. Keywords are three types, Transactional, Non-Transactional & Local Keywords. Transactional means the Keywords which used to get direct leads, and Non-Transactional means the keywords which will help to build your prospect for future. Local Means the keywords which is used to target local audience.

Content

Content is another essential part of SEO because it’s the medium which helps you to reach and engage audiences.  Content comes in a variety of forms, including:

• Web page content
• Videos
• Blogs (it’s easy to start your own blog to practise!)
• Infographics
• Podcasts
• Listicles
• How-to guides
• Whitepapers and e-books
• Social media posts
• Local Listings