Recently Google released some recommendations regarding meta descriptions for better search results. Also they described how its Crawler render the meta descriptions after this notable update.
How Google Generates Meta Descriptions
You know very well that there are around 53% CTR increased if you have good meta descriptions of your every pages. previously Google SERP Snippets came from 3 places:
- The content of the page
- The meta description
- DMOZ listings
Now Google Changes its algorithm after closing DMOZ directory, Now Google will first check out the content within the page itself and then extract from there and shown the information. This result will be based on user’s query.
Before that for Meta Description page content source was not the most relevant source for SERP Search Snippet. It pull the data from DMOZ but now after its closer, Google stopped it’s dependencies. So now for the Site owners it is the most important factors to write good and relevant meta descriptions. That’s the reason Google is going to explain the factors for Good Meta Description.
“Good meta descriptions are short blurbs that describe accurately the content of the page. They are like a pitch that convince the user that the page is exactly what they’re looking for.”
For the Site Owner it is one of the most important factors to Increase CTR and most of the site owner neglect this things. Some of the site owner create the meta descriptions but they use same meta descriptions for all the pages across the site. Some of the Site owners used off-topic meta descriptions for their site and they just used Keywords in it but now its Spammy or low quality meta descriptions consider by Google.
Google also mention that there are no character limit for Meta Descriptions but it will display the meta according to fit the width of the Devices it’s being viewed on.
Now from today or Going forward no need to used NOODP meta tags or robots directive, which helps google to notify and prevent it from using DMOZ Snippets.
Yes, Google also described another method to prevent page contents as snippet by specifying the “nosnippet” robots directive. Apart from it you can’t stop Google to prevent using page contents as SERP Snippet.